Hot Rod Flatz
HOT ROD FLATZ by Custom Shop is a fast drying two-component durable and chemical resistant urethane finish that provides excellent adhesion to properly prepared steel, aluminum, fiberglass and OEM finishes.
Hot Rod Flatz also contains UV inhibitors to protect your finish from fading and chalking like traditional primers.

Features and Benefits:
• There's no guessing with how much flattener to add; it's already added for you.
• Our flattening agent is ground into the base resin of Hot Rod Flatz which allows for quick mixing and a consistent satin sheen.
• Our Urethane System is easy to mix and spray, and has excellent durability and chemical resistance.
• Hot Rod Flatz is a winner of 3 International New Product Awards at SEMA and has been Featured in Magazines such as OL' SKOOL RODZ and Car Kulture Deluxe.

Now you don't have to be limited to just primer for your flat look. Customize your ride with HOT ROD FLATZ. These colors are very user friendly and easy to spray. Achieve a custom low luster Hot Rod finish without having to use a dull clearcoat.

Pick A Color


Shades Of White (1100 Series)
Shades Of Gray (1200 Series)
Shades of Tan and Brown (1300 Series)
Shades Of Yellow (1400 Series)
Shades Of Blue & Purple (1500 Series)
Shades Of Green (1600 Series)
Shades Of Red (1700 Series)
Shades Of Orange (1800 Series)
Shades Of Black (1900 Series)
Metallic Shades Of Silver & Gray (2100 Series)
Metallic Shades Of Gold (2200 Series)
Metallic Shades Of Brown (2300 Series)
Metallic Shades Of Blue (2500 Series)